CELLMED OFFERS WELLNESS PROGRAM

CellMed Health Medical Fund (CellMed) is one of the leading medical aid funders in Zimbabwe. The medical fund’s customer base cuts across various sectors of the economy, which includes, mining, energy, manufacturing, financial, educational, civil society and small to medium enterprises. CellMed Health Medical Fund has a strong focus on customer satisfaction with customer experience being the focal point of all the funds initiatives.

Products

CellMed offers medical aid plans from as low as $12.00 per month with annual benefit limits that range from $5,000.00 to $200,000.00 and caters for all sectors of society from individuals, small to medium enterprises and corporates. CellMed’s plans offer access to pharmacies, government, mission, private hospitals as well as other medical service providers. The Fund also offers plans which provide access to international health facilities and treatment on referral by specialists. CellMed’s products were developed in line with regional competition and have been enhanced to provide Hospital cash back, Funeral Cash Payment and Travel insurance cover among other benefits.

Wellness Program

CellMed launched a campaign to promote healthy behavioral and lifestyle changes for all its members. The wellness program includes giving health information on relevant health matters and collecting client biomarkers for assessment to rule out any health anomalies. Biomarkers collected include blood pressure, blood sugar, temperature, height, weight and Body Mass Index. The program also includes one-on-one counseling based on biomarker results. Biomarkers are measures or indicators of a members biological wellbeing that indicate normal or abnormal processes that could be taking place within the body and may potentially signify an underlying condition or disease.

Health Education

As part of the program CellMed provides relevant health information to members relating to healthy diet and nutrition as well as preventative measures that can be taken to avoid cancer, good oral hygiene, optical health and the benefits of exercising to stay healthy. CellMed also introduced free Zumba sessions for all its members at the City Bowling Club in Harare on Mondays, Tuesdays and Thursdays from 5.30p.m to 6.30pm and at Avondale Primary School on the same days from 5.45pm to 6.45pm. There are plans to roll out the free Zumba sessions to Bulawayo, Victoria Falls and Zvishavane during the first quarter of 2018.

Managed Care

The wellness program includes the introduction of managed care in which members of the fund with chronic conditions such as HIV, Hypertension and Diabetes are placed on voluntary monitoring with the Fund providing the members with information and education on how to manage their condition as well as how they can avoid complications related to the chronic conditions. The service includes sending out reminders to members about when and how to take their drugs as well as following up on their condition. The service extends to also include Maternity care.

Program Response

CellMed hosted a wellness day for free targeted at providing members of the fund and the general public with access to vital and relevant information relating to their health as well as allowing members a chance to meet and interact with staff from the Medical Fund and other service providers in the health industry. The event was held at Belgravia Sports club in Harare on 19 August 2017 and it was the first event of its kind ever hosted by CellMed and has been adopted as an annual event.

ZTA Sanganai/Hlanganani Tourism Expo Partnership

The Zimbabwe Tourism Authority hosted the Sanganai/Hlanganani Tourism Expo at the Zimbabwe International Exhibition Fair (ZIEF) grounds in Bulawayo from 27 September to 1 October 2017. The event hosted over 250 local and international buyers and members of the media. An invitation was extended to CellMed Health Medical Fund to be the official health partner for the Expo. The purpose of the health expo was to provide a platform to increase health awareness to the public who will be attending the tourism fair.

CellMed set up a health corner with other partners from the health industry from where they attended to health education enquiries from members of the public. The event was well attended and there were over 300 visitors to the health corner.